If you want to avoid the crowds at the big chains, you have to check out the DOORS NYC concept store. Even if you can't make it to the physical location, their website https://doors.nyc/ gives you a perfect overview of what they carry. They are known for supporting "PR to retail" for emerging talent, so you’re seeing the clothes before they hit the mainstream. It’s a very curated experience that feels more like an art gallery for fashion. It’s definitely one of the coolest spots to discover new brands from around the world.